Jeff Gourdji

With over 20 years of leading high-impact marketing and strategy projects, Jeff brings a breadth of experience that comes from working across many industries, as marketing practitioner, management consultant and political strategist. Jeff has worked in extensively in the healthcare industry, including payers, providers, pharmaceuticals and health care service provider organizations. Additionally, Jeff has worked in food, beverage, agriculture, pet care, for-profit education, energy and in several industrial settings.

Prior to joining Prophet in 2008, Jeff worked for the Zyman Group, Kraft Foods and as a political and legislative strategist. Jeff’s expertise includes brand positioning and value proposition development, customer experience, go-to-market strategy design, organizational design and capability enhancement.

Jeff is a leader of Prophet’s healthcare industry practice. He is the author of several articles, including “A Healthcare Experience Is Not Enough: Why You Need a Brand Experience” and “Marketing Middleware: The Glue Connecting Business Strategy & Marketing Execution” and "Making the Shift: Healthcare’s Transformation to Consumer-Centricity.” Jeff is currently co-writing a book on healthcare transformation that will be published in 2018

Jeff received his B.A. from the University of Michigan and his M.B.A. from the University of Chicago Booth School of Business.

专业领域

• Healthcare
• Brand and Experience