Tony Fross

Tony is a partner in our New York office, with more than 20 years of experience leading digital and growth strategies, working with companies as diverse as Avon, IBM, DuPont and Chrysler.

Inspired by his passion for theater and film, he approaches every business project with creativity. (Ask him anything about the Sundance Film Festival—he’s there every year.) And he’s adept at seeing every aspect of the digital landscape from the customer’s perspective, whether it’s someone shopping for a doll or buying a tasty burger. Full immersion is his secret weapon: For a gin client, he once spent a whole summer tootling around Newport, R.I., in a chauffeured limousine, impersonating a British aristocrat.

Before joining Prophet, Tony led Capgemini Consulting’s digital strategy practice, and has also worked at Pfizer, THINK New Ideas and Scient.

He’s got acting degrees from both Vassar College and Trinity Rep Conservatory. He lives in Manhattan with his spouse, author Katrin van Dam.

“Anything you do, let it come from you. Then it will be new. Give us more to see.”

Stephen Sondheim

专业领域

• Business Transformation
• Digital Transformation
• Business Strategy
• Customer Experience Strategy
• Operating Models
• Governance
• Culture
• Change Management