Mat Zucker is a senior partner and content strategy leader based in Prophet’s New York office. Mat helps clients transform digitally, finding new areas of growth. A pioneer in the digital landscape, beginning with work for Nabisco and Rayovac batteries in 1996, he brings more than 20 years of interactive marketing, advertising, social and content experience to Prophet.

Previously, Mat was Global Executive Creative Director at Razorfish, where he led BlackBerry creative across channels. He also served as Chief Creative Officer at OgilvyOne New York, managing more than 70 creative directors, art directors, copywriters, designers and user-experience experts and building a portfolio of award-winning work for clients across industries. His other Executive Creative Director roles include both R/GA and New York.

A graduate of Cornell University, Mat started as a copywriter at FCB, romancing recipes for Fleischmann’s Egg Beaters and radio ads for AT&T. In addition to writing for publications including Advertising Age, Digiday and the CMO Network, he’s an essayist and the co-founder of the Hindsight Career Project, a collection of career wisdom that helps those starting out in creative fields.

“You’re either the pigeon or the statue.”



  • Digital Transformation
  • Content Strategy
  • Innovation



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