Fred helps top companies accelerate growth by becoming more relevant to their customers in a more digital world.

He focuses on driving growth in industries that face challenges applying customer-driven thinking and digital tools, such as life sciences, insurance and durable goods. Currently Fred is spearheading the deployment of a Growth Operating System (GOS) in life sciences to accelerate treatment adoption and increase patient adherence.

A published author and speaker on the topic of customer-driven growth and making the shift to digital marketing, Fred charts the steps to uncover untapped demand, build growth moves and enable the organization to execute effectively.

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