Shift 4: From Incremental Improvements to Pervasive Innovation

The Challenge

The healthcare industry continues to struggle with innovation because of its crippling aversion to risk, the difficulties of proving a return on investment for long-term projects, and a lack of structure for rewarding successful innovation. The cautious approach to innovation is understandable given healthcare organizations’ responsibilities to provide safe and effective care.

However, when it comes to commercial innovation, organizations have more liberty to test and learn.

The Solution

Healthcare organizations must foster a stronger culture of commercial innovation where an agile approach is embraced, employees are encouraged and rewarded for new ideas, and support is put in place to make these efforts come to life. By taking smart business risks, healthcare organizations can be bold without sacrificing the safety and efficacy measures that are imperative on the clinical side.

Download the full report to see how Advocate Health, Intermountain Healthcare, Hikma and more are tackling innovation

How to make this shift

Apply the minimum viable product approach

Rather than waiting until a product, service or experience is perfect, organizations can release version 1.0 and then continue to release updates until the product is final.

Create an internal start-up

When an organization is challenged in creating a culture of innovation within its four walls, it can create an internal “start-up” or incubation lab to fuel its innovation efforts.

Look outside for inspiration

Organizations can approach innovation through an “ecosystem of innovation.” This approach allows an organization to harness people with specific areas of expertise to innovate in ways they could not have on their own.

Margaret Coughlin

Margaret Coughlin

Senior Vice President, Mount Sinai Health System

You fight hesitation by innovating in small way, proving a positive ROI and always bringing the customer voice to the table.


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